critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.
- Q2 ) Using suitable examples and relevant theoretical underpinning support, critically discuss three advantages and three disadvantages of adopting a standardization international integrated marketing communications strategy for a brand competing in the international market.
The way of presenting both the answer format is given in the attachment below. each point of advantages and disadvantages also needs the examples.
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Get Help Now!1-7 points given in the following attachment should be included in answer.
Plagiarism not required.
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pages 3 per question i.e 6 pages for 2 questions
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