You are the Market Research Manager for a major producer of chocolate.

Research Skills Assessment 2 Topics

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You are the Market Research Manager for a major producer of chocolate.

You manage a large and busy department conducting many and varied types of research projects.

The procedure is that Marketing or Product Managers write you a brief.  Your task is then to respond with a short proposal (the specification has already been given to you in the Assignment 2 Specification)

These are some of the briefs that have recently come into the department.  Pick one and respond with a proposal. (You should assume that the questions relate to the UK market only)

1. I am the Brand Manager of Flake.  Please can you quantify how my market is segmented, and which segments are the major buyers of the product?
2. I am the Product Development Manager of Easter Eggs.  I would like to get user reaction to 3 different Easter Egg designs.  How could you help me?
3. I am the Packaging Development Manager of Bourneville.  I would like to get user reaction to new packaging designs.  How could we do this?
4. I am the Advertising Manager of Dairy Milk Fruit & Nut. I need an assessment of the current advertising campaign and a test of a proposed campaign
5. I am the Marketing Manager of Crunchie. I want an assessment of how much my market share would change if I reduced the size of my chocolate bar 15%?
6. I am the Marketing Manager of Dairy Milk Whole Nut.  How many extra packets will I sell in the first month of launching a BOGOF?