Write a personal reflection based on a book , Four Seasons: The Story of a Business Philosophy, Isadore Sharp (four pages)：
- How the company’s leadership is different from other hospitality businesses? (one page)
- How the company cares for internal customers (=employees)? (one page)
- How the company serves external customers? (one page)
- How will you apply what you learned from this book into your future professional life? (half page)
- What is your own definition of “Service Management”? (half page)
2. Due November 18 (Fri.) by Noon.
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3. Double-spacing, all pages numbered, correct spelling, and good grammar 12 font size,
- 40%Personal reflection of a book, Four Seasons: The Story of a Business Philosophy
- 30%Detail in expressing issues, concisely and accurately
- 20%Quality of written expression including grammar
- 10% Your own definition of “Service Management”
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