Write a paper in which you research two-three companies and do the following:
Evaluate the internal and external environments of each company using an environmental scan.
Analyze the competitive advantage of each company
Evaluate the strategies each company uses to create value and gain competitive advantage.
Examine the measurement guidelines each company uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines that each company uses.
Please note you are doing an environmental scan in the signature assignment not describing how to do an environmental scan.
Part B
Based on your environmental scan, draft a Business Model Canvas for each company you researched to determine what competitive advantages each company has and what strategies and business model each company is using.
Submit your completed Business Model Canvases
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