You are to write an 800–1,200-page essay that addresses the following questions posted by Jennifer and her partners. This report should be well researched and offer specific recommendations for her company. Please be sure to include a cover page, introduction, and conclusion. The paper needs to be written in APA format and should have at least three scholarly sources cited (your textbook and course lectures can and should be two of the sources used). Please be sure to write in an essay format that answers the following questions.
What is the business environment like for Jennifer? What other areas should she consider?
What ethical and social responsibility issues should Jennifer consider in this business? What can Jennifer do to be a good corporate citizen? Be specific in your recommendation.
How could Jennifer further define her target audience? What are some cost-effective marketing strategies that Jennifer could use?
Discuss the basic marketing plan she should follow. In other words, discuss the four Ps of marketing (product, price, place, and promotion) and how they should be managed for her clothing store.
What issues should Jennifer consider in terms of managing her employees and keeping them motivated? What HR issues should Jennifer consider?
Please note: Do not just put these questions and answer them. This paper must be a well-written essay with an introduction, body (which would answer the questions), and conclusion.
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