Which segment of consumer cares about CSR and which segment does not? Why? Explain
Answer:
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Get Help Now!-Segment of consumers that care about CSR :
-Young well-educated, millennium group, age from 20-30, high awareness of social issues
- Middle and High income customer care more about CSR brand.
-Segment of consumer that do not care about CSR:
- Seniors, older group of consumers
- price is more important that social issues
-Consumer from less developed countries.
Notes:
-Please use find journal article from google scholar (strictly no book) that is downloadable.
-Please use at least 8 journal article to justify the above answers.
-Word count; 1000.
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