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W4 Individual Assignment: Business Writing Part II Grading Guide

W4 Individual Assignment:  Business Writing Part II Grading Guide                              

 

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In Week 3, you selected a business related product or service for the assignment in which you believe your organization should invest capital resources to develop for sale in a global environment. You described the product or service, including its key features and why do you believe this product is worthwhile, and your organization should invest capital resources to develop for sale in a global environment. You constructed a brief message seeking capital resources to develop the product or service for sale.

Week 4 builds on the topic of constructing effective business messages, introduced in Week 3. You will practice the application of creating persuasive messages by writing a memo/proposal to the company president. The challenge will be for you to develop a memo proposing and advocating for the launch of a new product or service using the AIDA model. This assignment will set the groundwork for the Week 5 presentation.

 

Referto Figure 9.5 in Chapter 9 (page 410) of Business Communication on Persuasive Message Using AIDA model.

 

Grading Guide

 

Content Percent
Available:
Percent
Earned:
Comments:
The analysis is consistent with the 1400-word requirement including:      
Use the product or service that you selected in Week 3 and write a memo proposing and advocating for the launch of a new product or service to the company president.Use the AIDA model to create a Microsoft® Word document with an introduction, conclusion, and memo. 30%    
Demonstrate persuasion by convincing the audience to invest capital resources in developing the product or service you intend to sell and explain your rationale. 10%    
Demonstrate credibility and make the readers believe that investing in your product/service will benefit the company. 10%    
Provide a request for a concrete action and make the course of action easy to follow to maximize the chances of a positive response. 10%    
Include the following elements in the memo: Addresses, Courtesy titles, Subject line, Body, and Writer’s initials. 10%    
       
Content and Organization Total 70.0% 0.0%  
 
Writing Guidelines and Mechanics Percent
Available:
Percent
Earned:
Comments:
       
The chart is complete and easy to read.  Where required, the paper, including headings, title page, reference page and references, follow APA guidelines for format. 8.0%    
The paper included 3 references and citations of original works within the body of the text follow APA guidelines. 6.0%    
Paragraphs and sentences transitions are present, logical, and maintain a flow throughout the paper. 4.0%    
Sentences are complete, clear, and concise. 4.0%    
Rules of grammar and usage are followed including spelling and punctuation. 8.0%    
       
Writing Guidelines and Mechanics Total 30.0% 0.0%  
 
Assignment Total Percent
Available:
Percent
Earned:
Comments:
Assignment Total (%) 100.0% 0.0%  
Late Assignment (10% per day) 0.0%  
Adjusted Total 0.0%  
Assignment Total (points) 20.00 0.0  
Additional Comments:
 

 

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