Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.

Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.

Assessment Information

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This assignment is designed to assess the following learning outcomes:

Students must be able to:

Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.

Understand the psychological underpinnings of consumer behavior

Produce a critical analysis of a contemporary issue in consumer behavior

This assignment is an individual assignment.

Coursework Questions:

The coursework comprises of a 2250-word individual essay on the below topic:

Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.

A penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10%
Attachments:
application/msword iconjan2017_cw_brief.doc
application/vnd.openxmlformats-officedocument.presentationml.presentation iconlecture_2_consumer_decision_making_sv.pptx
application/vnd.openxmlformats-officedocument.presentationml.presentation iconlecture_3_semiotics_v_st.pptx
application/vnd.openxmlformats-officedocument.presentationml.presentation iconlecture_4_sensation_and_interpretation_sv.pptx
application/vnd.openxmlformats-officedocument.presentationml.presentation iconlecture_5_identity_211mkt_v_st.pptx
application/vnd.openxmlformats-officedocument.presentationml.presentation iconlecture_6_personality_211mkt_v_st.pptx
application/vnd.openxmlformats-officedocument.presentationml.presentation iconwk_7_friday_lecture_social_class_and_income.pptx