Using appropriate sources, undertake a full marketing audit (external and internal environments) and also assess strengths, weaknesses, opportunities and threats to your chosen organisation

Using appropriate sources, undertake a full marketing audit (external and internal
environments) and also assess strengths, weaknesses, opportunities and threats to your
chosen organisation

Please read all instructions and information carefully. You are required to submit your work
under the University Infringement of Assessment Regulations.
Your assignment must be submitted to SunSpace for Turnitin & JIRA/Webservices for
marking, with an accurately and clearly completed title page and remember to type your
student code and assignment code clearly onto the title page.
Your assignment must be submitted in conjunction with a Turnitin© report to JIRA.
You will need to achieve an overall mark of 40% in order to successfully complete this
module.
Assignment Details:

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Assignment Brief:
The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address
both.
Your task is to identify an organization, either producer and/or brand owner, who is involved
in the marketing of detergents either single product or product line; and then analyse,
evaluate and prepare an individual report (3500 words +/- 10%) addressing the following
issues…
 Part 1:
 Using appropriate sources, undertake a full marketing audit (external and internal
environments) and also assess strengths, weaknesses, opportunities and threats to your
chosen organisation. Include details about the organisation’s position relative to
other industry members including market shares.
 Provide a critical evaluation of the organisation’s competitive edge (USP).
Demonstrate the organisation’s effectiveness by providing an evaluation of
competitive performance. Include other relevant market performance data to underpin
your evaluation (e.g. growth, sales trends and/or profitability).
[Weighting – 50%]

Part 1.
 Title page
 Executive Summary
 Table of contents
 Introduction
 Situational analysis – (PESTLE) (SWOT)
 Competitive advantage (USP)
 Evaluation of current marketing strategy
Part 2.
 Segmentation Targeting & Positioning (STP)
 Recommended objectives and goals (SMART)
 Recommend marketing strategies, based on the application of the marketing mix to
your chosen brand.
 Conclusion
 Bibliography (with references)
Submission Policies:
1. You are required to submit your work within the bounds of the University Infringement of
Assessment Regulations.
2. Your assignment must be submitted to SunSpace and JIRA in electronic form with an
accurately and clearly completed title page.
3. All Students must submit a Turnitin© report along with their assignment to JIRA. If under
any circumstances the assignment is submitted without this, the final mark will be withheld
and there will be potential delays.
4. Students may submit drafts through Turnitin and generate reports prior to submission. The
last submission prior to the deadline will be deemed to be the final submission for assessment
purposes. Please note that you need to allow 24 hours between submissions through Turnitin
to generate a fresh/new/different report so please do not leave submission to the last moment.
5. All works submitted MUST be original. If under any circumstances a student is found to be
violating any of the ‘Academic Integrity’ rules, the university deserves the right to take legal
and disciplinary actions against the individual