Understanding Business and Management Research Methods

Understanding Business and Management Research Methods

You are required to submit a critical analysis of research in relation to a chosen topic of study/area of interest in the context of Business Studies.

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You need to undertake a significant literature review which outlines the underpinning methodologies and the research method(s) adopted in previous research which incorporates a range of viewpoints and perspectives.

I choose the topic:  The potential of social media in luxury brands.
I need to analyse 20 articles relate to the topic and analyse the way they adopt methodologies and and research methods in those articles. Then apply in my future research.
This is the structure we should follow

1. Executive summary.
2. Introduction.
   – Introduce about the topic. Reasons to choose the topic.
   – general talking about the methodology is adopted in the same topic
3. Definition about methodologies and research methods in business
4. Critical analyse previous research and the way they use research methods. Indicate advantages and disadvantages of the research approach and priorities, methods, tools and techniques and discuss in detail the relevant ethical approaches, condideration and implications.
5. Discuss and evaluate the suitable method for this kind of topic.
6. Finding and limmition.

Conclusion. (5%)

Referencing Style:

Harvard Referencing System

Word Limit

3000 Words

Understanding Business and Management Research Methods