On the U.S. Census web site, use the approach shown in Explore the Web, Chapter 5, to access the latest American Community Survey. For your county, find the distribution of reported house values for owner occupied residences.

On the U.S. Census web site, use the approach shown in Explore the Web, Chapter 5, to access the latest American Community Survey.  For your county, find the distribution of reported house values for owner occupied residences.

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Solution: Is county specific.  Below is an example result for Alachua County, Flo…………

If you were looking for an apartment at this time, what are six non-locational requirements that you would consider important

Select a site in your city that is in a mixed use or non-residential area, and either is vacant or appears to be ready for change (e.g., structure partially used or vacant, or in need of refurbishing).  Go the site during the morning commuting period, on a business day.  Situate yourself at or near the site and observe the activity at and around the site.  Pay particular attention to why people pass the site-where they are coming from and where they are going.  Note any nearby land uses or pedestrian flows that could potentially involve the site.  Then explore the area around the site for a block or so in each direction, and record on a simple map the main patterns of traffic flow, and the broad variations in the land uses.  Finally, after at least one observation session of 30 minutes, record your main impressions, and any thoughts you have concerning the potential use of the site.  (Hint: A good way to select a site might be to go to a commercial broker or appraiser and ask them about a site that they are intrigued with.  It gives you an interesting industry contact, and another perspective on the problem.)

Select a property of interest to you, or to an industry contact, for which market research would be interesting.  Examine the property, collect what information is available about it, and then write a market defining story for the property using the questions from the chapter as a guide

University City is a town of more than 200,000 persons, with over 50,000 university and community college students.  It has over 30,000 apartment units which, with one or two exceptions, are garden apartments with a maximum of three floors.  Except for buildings within or immediately adjacent to the university medical center, the football stadium, and the two graduate student dorms, only two other buildings in the University City exceed five floors.  A developer proposes to introduce two 24-story apartment buildings halfway between the downtown and the university, which are about 2.5 miles apart.  One tower, would be targeted to undergraduate students and the other to graduate students.  The downtown consists of little more than government offices, mostly local and county.  What questions should the developer ask in order to create a “market defining story” for the twin towers?