Two Factor Analysis of Variance: Independent Samples (With replications)
–Suppose in this exercise, two factors are to be examined: (See Data Below)
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–Emphasis on convenience
–Emphasis on quality
–Emphasis on price
• The effects of the selected media on sales.
–Advertise on TV
–Advertise in newspapers
–Are these differences caused by differences in the marketing approach?
–Are these differences caused by differences in the medium used for advertising?
–Are there combinations of these two factors that interactto affect the weekly sales?
Use Excel (Two-Factor Analysis with replication) to test the above three hypotheses using Alpha=.05. Data: (For the two-way ANOVA Problem )
| Convenience | Quality | Price | |
| TV | 491 | 677 | 575 |
| TV | 712 | 627 | 614 |
| TV | 558 | 590 | 706 |
| TV | 447 | 632 | 484 |
| TV | 479 | 683 | 478 |
| TV | 624 | 760 | 650 |
| TV | 546 | 690 | 583 |
| TV | 444 | 548 | 536 |
| TV | 582 | 579 | 579 |
| TV | 672 | 644 | 795 |
| Newspaper | 464 | 689 | 803 |
| Newspaper | 559 | 650 | 584 |
| Newspaper | 759 | 704 | 525 |
| Newspaper | 557 | 652 | 498 |
| Newspaper | 528 | 576 | 812 |
| Newspaper | 670 | 836 | 565 |
| Newspaper | 534 | 628 | 708 |
| Newspaper | 657 | 798 | 546 |
| Newspaper | 557 | 497 | 616 |
| Newspaper | 474 | 841 | 587 |
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