Topic one: Local Responsiveness & Global Standardization (Add about half page)

Topic one: Local Responsiveness & Global Standardization (Add about half page)

Apple Inc. is an American global technology company that manufactures and sells consumer electronics and also computer software. Some of the challenges that Apple Inc. face in the home market is the development of android by google. Apple Inc. was questioned by labor relations about the poor working conditions of its employees. Android gadgets is getting more market share that the apple gadgets. Apple Inc. is facing stiff competition from Google, Amazon and Samsung Electronics who are producing similar products at a lower price. Apple Inc. is also facing competition from Netflix by trying to provide services similar to those of Netflix. The firm biggest challenge is maintaining its image as an innovator, meeting consumer need is the key issue of innovation. Walmart Stores is an American multinational corporation dealing with retailing business (Simonet, 2012). The firm operates discounted departmental stores, hypermarkets and groceries. Walmart has been criticized by various groups of people I including labor unions; the firm has also been criticized for its policies on gender and racial discrimination. `The highest percent of Walmart revenue comes from sale to its USA customers. This store is also criticized by its competitors for selling their products at relatively low price, thus acting as a monopoly (Prasad, 2010). Both firms are faced with international challenges, the main one being high competition from other firms. While Walmart is accused of selling their products at a lower price, Apple Inc.’s products are highly priced as compared to its competitors. Walmart experience more local pull for standardization because most of the firm profit is derived from its local market, on the other hand Apple faces stiff standardization pressure across the globe due to the dynamism of the technology industry. Technology innovation is being carried out globally and Apple Inc. must try to stay relevant to the market needs.

WRITE THIS ESSAY FOR ME

Tell us about your assignment and we will find the best writer for your paper.

Get Help Now!

Topic Two: Technology’s Impact on Importing/Exporting – Alibaba Mini Case Study(Incomplete, please add an extra page)

Alibaba Group is an e-commerce business founded by 18 people led by Jack Ma in 1999 in china. One of the advantages of buying from Alibaba is the economy of scope; different products are sold by one firm thus reducing cost associated from buying from different sellers. Buying from such big corporation saves time and money. There are also some disadvantages of buying from Alibaba and they include the extra shipping time and cost, a product may take few weeks from China before reaching its destination. Also, there is no intellectual property protection; your products can be copied without your knowledge. Chinese products are made of different qualities; a customer may be supplied with low-quality products when he or she had paid for high quality (Jakada, 2014). By comparing the Alibaba and the amazon websites, for example on women’s handbags the Amazon is selling a single piece while Alibaba is selling in large quantities at a lower price. To remain relevant Alibaba should only deal with genuine producers and also check the customer’s specification about the product before delivering. Also, the firm should use genuine and faster delivery methods.

Topic 3: In the News(4 of 5 sentences will do) 

Post one News source and explain briefly how the news story bears on this Session’s course topics.

References

Bilgin, G. W. (2014). Interantional Marketing Impact. Scheydgasse: Linder International.

C.Larson, B. S. (2014). Alibaba Invasion. Bloomeberg Business Week, (4390), 8-10.

Jakada, B. (2014). Buliding Global Strategic Alliance and Coalition for Foreign Direct opportunities. internationa Journal of Global Business, 7(1),77.

Prasad, A. (2010). Market Entry Strategy. Journal Of management Research, 6(3), 137-144.

Simonet, D. (2012). Entry Mode of European Firms in Vietinam. Emerging Markets Journal, 2(2), 10-19.