Topic: Drones Discuss this sector as a market, describe product categories by market segment

Drones

This 10-page paper will analyze a topic relevant to technology markets based on systematic analysis of research.  Submissions should be Arial 12 point font, double spaced, 1 inch margins all round (top and bottom) of the content. Page count excludes cover page, Table of Contents and any Appendices students may wish to include. Charts and tables can appear in Appendices and are excluded from the page count. Maximum total number of pages for the assignment is 18, including cover page, Table of Contents and Appendices.

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Topic: Drones

Discuss this sector as a market, describe product categories by market segment, market participants and their offerings, and identify opportunities for a new entrant. Select one opportunity based on criteria you identify. Conclude how a new entrant might enter the space you have described paying attention to target market selection and each of the 4 Ps.

Students should seek to ensure that all the topics listed below are covered in their paper unless it really does not make sense in context. Where appropriate and in context, students should take the perspective of a new entrant into an emerging sector of the global Internet economy and consider what he or she would need to accomplish to succeed in this marketplace. The following provides a generalized approach to the paper:

1. Introduction and executive summary, including statement of objectives for the paper and high-level assessment

2. Product, service or market description and overview

3. Marketplace analysis, which provides a fact-based description of the market’s current state: demand (market analysis, segmentation, geography), supply (competitors, competitive analysis, pricing, competitive positioning) and buyer behaviour in the market (decision making unit, decision making criteria). Then project the medium term (3-5 year) future state of the marketplace.

4. Opportunity identification. Having described the marketplace (above), identify specific opportunities you perceive exist in the market and provide your rationale

5. Market entry planning: discussion of target audience, marketing mix, differentiation

6. Conclusions and recommendations to achieve the objectives as stated in Section 1 above. This is important: make sure your paper has fully addressed the objectives you described in point 1 above.

7. Appendix: Bibliography, charts and table

The final report should be organized carefully with headings and sub-headings that serve to guide the reader through the content. When writing the term paper, take the position of a new entrant to the marketplace and evaluate the opportunity in that context.