In the “From Theory to Practice” case at the end of Chapter 1, Frank Supovitz – Vice President of Events and Entertainment of the NFL discussed how Visa, Gatorade, General Motors, and Pepsi were involved in a partnership for promotional events for the Super Bowl. Suppose a sponsor had issues with sharing a promotional event with another sponsor. How would you handle this situation? Would you attempt to get them to work together? Would you reorganize, or even cancel, the promotional event?
Module 2 Discussion |
Over the history of sport marketing, there have been questions about the use of sport personalities as role models in terms of sponsoring or endorsing sport products, services, and extensions. Review the sponsorships of two current athletes: one who you would deem to be a good role model, and one who you would deem a poor role model. Explain why you put each athlete in that category, and then evaluate the ethicality of using these individuals as role models in terms of deceptiveness, trustworthiness, and integrity.
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