Successfully Implementing Social Media Marketing Strategies in a Small Business Setting
For much of recent history, small businesses have been able to survive by offering customer-centric services that their larger competitors cannot. There are several things that the “mom and pop shop” can offer that a larger storefront or organization historically can’t match.
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Get Help Now!One major advantage of smaller stores is more personalized customer service and a customizable shopping experience.
In an online marketplace, the small business loses this advantage. Large corporations are able to respond to customer concerns immediately no matter what the time or where the customer happens to be through the use of social media.
Outlets such as Twitter have helped businesses achieve great success in meeting customer demands and responding to complaints and concerns. Businesses are also able to offer coupons, deals, and special offers through social media. Customers are encouraged to check in virtually, to contribute content, and to otherwise engage with the business and with other customers. The result is a more customer-centric marketplace overall.
In theory, all of these so…
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…firms. Business
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http://dx.doi.org/10.1108/02756661011025017
Johnston, M., & Marshall, G. (2013). Contemporary selling: Building relationships creating value. (4th
Implementing Social Media Marketing Strategies
Implementing Social Media Marketing Strategies
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