Consumer Letter
Each student is responsible for composing and sending a letter to a company with which they have had either a very positive or very negative experience. Think back over the last six months when were you very satisfied or very dissatisfied with a product, service, or retail experience? This assignment will allow you to see the customer satisfaction/dissatisfaction theory up close! It will also give you an insider’s view of their consumer relations’ process. Get on the web to determine where and whom to send the letter. Formal business letters may be sent or sometimes the companies prefer customer feedback via an online form on their website. If you are writing a formal letter, keep an electronic copy of the letter before mailing it – to prove you completed the assignment. If you completed the assignment online (through a customer relations form) – take a screen shot of your feedback.
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