Strategy and Positioning Analysis template
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Overview of Organization
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Description of Product/Service
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SWOT Analysis
Strengths (Internal) Weaknesses (Internal)
Opportunities (External) Threats (External)
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Competitive Analysis
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Current company’s strengths and weaknesses Potential Competitor’s strengths and weaknesses Competitive Rival’s strengths and weaknesses
Target Market
Product
Place
Promotion
Price
Competitive Barriers
Likely responses
Target Market Segments
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Demographic
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Psychographic
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Geographic
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Behavioral Factors
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Positioning Statement
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Conclusion
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References
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The reference page always begins on the top of the next page after the conclusion.
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