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Speculate how each will continue to excel of their present corporate culture will have to change in the future
The corporate culture of General Motors and Ford Motor Company has enabled them to be the present market leaders. Innovation in the automobile market plays a crucial role in defining the structure of market share. Even so, changing their corporate culture will affect the way in which the carry on with the business as well as market share. For example, there were speculations that many of GMs full size trucks will have more fuel efficient and smaller engines with significantly powerful batters and electric motors.
The company at present is focusing more on hybrid car production that will ensure fuel economy as well as current technology in their operation and production. GM as a result, will have to continue investing in automobile innovation as well as the latest fuel efficient engine technologies to maintain their positions in the market.
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Get Help Now!Ford Motors Company also anticipates its corporate culture in the near future by focusing more on fuel efficient automobiles and trucks. The powerful V8 engines in their trucks are also not fuel efficient and ever changing gas prices where the company must focus on production of fuel economy trucks to ensure that clients are interested. As a result, Ford will additionally have to engage in automobile research, development and technology to manufacture automobiles that are powerful,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
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