For the first part of this assignment you will need to briefly summarize the case. Then you will analyze the case and formulate recommendations utilizing supporting materials from the assigned readings from the unit. Your analysis should address the following questions:
- What were the sources of IKEA’s successful entry in furniture retailing in Sweden?
- How important was internationalization to IKEA? What challenges did IKEA face while expanding internationally, and how did it overcome them?
- What were the management processes by which IKEA coordinated and controlled its Europe wide operations? How effective were they?
- What was Ingvar Kamprad’s role in IKEA development?
- What challenges lie ahead for IKEA? Recommend a course of action Anders Moberg should follow to deal with them?
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