Select an example of brand campaign ad you are familiar
Marketing and Public Relations (PR) have a lot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with. Identify the following:
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Get Help Now!- Purpose of the campaign
- Type of message
- Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
Now think about an example of a PR campaign ad you are familiar with. Identify the following:
- Purpose of the campaign
- Type of message
- Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality and interactivity of your postings.
Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric
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