recommendations to management, based on the research, on the foreign market prospects

The focus of the paper will be to make recommendations to management, based on the research, on the foreign market prospects (i.e., target market), mode of entry (exporting, FDI, JV, etc.) and the appropriate marketing strategies to reach the target audience, given the recommended mode of entry.

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The focus of the paper will be to make recommendations to management, based on the research, on the foreign market prospects (i.e., target market), mode of entry (exporting, FDI, JV, etc.) and the appropriate marketing strategies to reach the target audience, given the recommended mode of entry.

Foreign market prospects

1. Diverse student body

2. Around 50% foreign students stay on

1. Marketing strategies

1. Contact all marketing departments in the colleges

2. “Germany is the third most common taught language worldwide”

1. This quote will gather the audience attention.
2. Mode of entry

1. Franchising

1. FAU will allow German students to earn an American degree by offering an online program in Germany

2. Export

1. We will send agents abroad to persuade students to come to FAU by explaining the benefits and future opportunities.

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