Week 2 Hand-in Assignment . Read the case study of Wm. Morrison Supermarkets PLC in Chapter 13 of your textbook: Williamson, D., Cooke, P., Jenkins, W. & Moreton, K. M. (2004) Strategic management and business analysis (pp. 156–173). Amsterdam: Butterworth-Heinemann. Evaluate Morrison's business, marketing, and operations strategy and assess its effectiveness relative to the competition. It will help you to know that the Safeway takeover was successfully completed in March 2004, making Morrison the UK's fourth largest supermarket group. If you want to bring yourself right up to date, you can visit the company's Web site at http://www.morrisons.co.uk/Corporate/About-Morrisons/.
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