QRT2 – MBA E-Business

Three tasks
Task 1
Introduction:
As a business manager, you will often be asked to evaluate and expand current business and marketing models. For this task, you will be selecting a business that has no current online system or that would like to expand its online presence. When selecting a company, you should consider the types of services or products that the company offers and how they would translate to an online environment. For example, it would be easy for a book store to sell books online. However, a beauty salon would have a harder time. Though the salon might be able to sell services online, customers would actually have to go to the physical location to receive the service. Whatever type of company you choose, make sure it fulfills the objectives of the task.

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included. Fictional names could be used instead of the actual names of people, suppliers, the company, or other identifiable information. Also, company specific data, including financial information, should not be included, but should be addressed in a general fashion as appropriate.

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Task:
A. Develop a proposal for an online business expansion in which you do the following:
1. Discuss how the product or service that the business offers will be viable in an online environment (e.g., market demand, business functionality). The work should present how well the business would perform.
2. Assess the current online competition for the business product or service, including positive and negative aspects of at least 2 online competitors.
3. Develop three to five online marketing strategies directed at your target audience.
4. Discuss two to three ways that you will use social media tools to expand your business’ web presence.

Task 2
Introduction:

As a business manager, you will often be asked to evaluate and expand current business and marketing models. For this task, you will be selecting a business that has no current online system or that would like to expand its online presence. When selecting a company, you should consider the types of services or products that the company offers and how they would translate to an online environment. For example, it would be easy for a book store to sell books online. However, a beauty salon would have a harder time. Though the salon might be able to sell services online, customers would actually have to go to the physical location to receive the service. Whatever type of company you choose, make sure it fulfills the objectives of the task.

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included. Fictional names could be used instead of the actual names of people, suppliers, the company, or other identifiable information.. Also, company specific data, including financial information, should not be included, but should be addressed in a general fashion as appropriate.

Task:
A. Develop a proposal for an online business expansion in which you do the following:
1. Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use).
2. Develop three to five search engine optimization strategies to improve the find ability of your business on the Internet.
3. Discuss how to make the website accessible to a diverse customer base, making it internationally friendly. Consider the business climate, language, culture, and infrastructure requirements. Include at least three considerations in the discussion.
4. Discuss how you will implement customer relationship management software on the website.

Task 3:
Introduction:

As a business manager, you will often be asked to evaluate and expand current business and marketing models. For this task, you will be selecting a business that has no current online system or that would like to expand its online presence. When selecting a company, you should consider the types of services or products that the company offers and how they would translate to an online environment. For example, it would be easy for a book store to sell books online. However, a beauty salon would have a harder time. Though the salon might be able to sell services online, customers would actually have to go to the physical location to receive the service. Whatever type of company you choose, make sure it fulfills the objectives of the task.

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included. Fictional names could be used instead of the actual names of people, suppliers, the company, or other identifiable information. Also, company specific data, including financial information, should not be included, but should be addressed in a general fashion as appropriate.

A. Create a sitemap for the website proposed for the online expansion which shows the structure of the website and necessary pages.
Note: A sitemap is a visual tree representation of all the components of the website plan.

B. Provide a design mock-up of three website pages based on the proposed online business expansion strategy.

Note: The mock-up can be done using a website platform (e.g., Google sites, webs.com, wordpress.com) or using multimedia software (e.g., PowerPoint, Keynote, Photoshop). The mock-up should be a good starting point for a website developer and should maintain a common theme. It should include a header, main content area, sidebars, and footer.

C. Discuss the scope for your projected web development and maintenance, including the following:
• Components of the website such as pages, functionality, applications, and other necessary elements specific for this business.
• Analysis of the development and maintenance costs associated with the website. Cost estimates should be presented for the development, design, and other activities identified in the scope of work.