Perform an Internal Factor Evaluation on Mc donalds

Large established companies with strong brand identities such as McDonald’sBKC, YUM, and WEN do make it more difficult to enter and succeed within themarketplace; new entrants find that they are faced with price competition fromexisting chain restaurants.
Bargaining Power of Buyers
Low bargaining power of buyers.
Bargaining power of suppliers
Bargaining power of suppliers within the fast food industry would be relativelysmall, unless the main ingredient of the product is not readily available.
Threat of Substitutes
This could range from a competitive fast food restaurant to family restaurant toa home cooked meal.
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Competitive Rivalry
The strength of competition in this industry is very high; the main rivals areBKC, YUM, and WEN. They compete with international, national, regional,local, retailers of food products (restaurants, quick service, pizza, coffee shops,and supermarkets).
PESTEL Framework:
Political:
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The international operations of McDonald’s are highly influenced by theindividual state policies enforced by each government.

Economic
:
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McDonald’s has the tendency to experience hardship in instanceswhere the economy of the respective states is hit by inflation andchanges in the exchange rates.
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Market leader.
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Very high target market.
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Low cost and more incomes.
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The rate at which the economy of that particular state grows determinesthe purchasing power of the consumers in that country.
Technological
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Advanced technology development.
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Quality standards
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Social
:
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Working within many social groups.
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Increase employments.Environmental:
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Quality packing.
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Local manufacture using foreign su………………………….