Pequignet: Strategic Marketing essay

Pequignet: Strategic Marketing

Pequignet
For French watchmaker, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the
company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s,
Pequignet had caught the attention of both the media and the watch collector community, despite going through
receivership and a change of ownership. In addition to showcasing its Calibre Royal collection, Pequignet presented a
new line of entry-level watches. Should the company invest further in its manufacturing processes to make high-end
mechanical watches, as it had in the past? Or should it focus on producing more affordable, accessible products, as with
its most recent collection? As an independent atelier, Pequignet had to address these questions in order to succeed in the
highly competitive global watch market.
Main challenges
-You need to help Pequignet to better understand and adapt to their future potential consumers
Main subjects to address:
– Describe the importance of “country of origin” in luxury goods branding.
– Explore various corporate exit strategies.
International Fashion Academy｜Paris & İstanbul
Business Department
– Appreciate brand history and how it increases customer loyalty and satisfaction.
– Understand the challenges in product management in a time of crisis
Guidelines
? Please prepare an essay exposing your opinion within the frame of the following questions:
? You only use the questions to frame your idea. What is expected form you is to mature your own
opinion in light of this case study and expose this with your evidences in the following essay format.
? I. Introduction
A. Subject
B. Main Points
C. Thesis
II. Point One
A. Intro and explanation of point
B. Evidence
C. How point relates to thesis
III. Point Two
A. Intro and explanation of point
B. Evidence
C. How point relates to thesis
IV. Point Three
A. Intro and explanation of point
B. Evidence
C. How point relates to thesis
V. Conclusion
A. Restate subject
B. Summarize Main Points
C. Restate THESIS
(B and C can be combined into the proof)
THE INTRODUCTION should answer 3 questions:
– What am I talking about in this paper?
– How am I gong to talk about it ?
– What am I going to prove in this paper?
– THE BODY should consist of everything between your introduction and conclusions where you will discuss yur
main points. Show each points as a separate paragraph.
– Each paragraph you :
a) Introduce your point
b) Explain your point
c) Give evidence related to your point
– THE CONCLUSION:
– You restate the introduction.
International Fashion Academy｜Paris & İstanbul
Business Department
– You reiterate the questions an points 1,2,3,4, etc
– You can use point one leads to point 2 which leads to point 3 therefore thesis is true.
Essay format with details see above

WRITE THIS ESSAY FOR ME

Tell us about your assignment and we will find the best writer for your paper.

Get Help Now!