Part One: The Op-Ed Post
Many will try to influence the debate about public policy issues by seeking to persuade a broader audience to
support their position. A common vehicle for doing so is the “op-ed,” a short article that argues for or against a
particular policy. The op-ed is a genre that is “opposite the editorial page” of a newspaper, devoted to opinions
and commentary. Your assignment is to write an op-ed (opinion) piece arguing for or against the 1997
Business Roundtable statement that the “paramount duty of management and of boards of directors is to the
corporation’s stockholders; the interests of other stakeholders are relevant as a derivative of the duty to
stockholders.”
Your approach to this assignment will depend upon your own persuasive voice and organizing logic of your
argument. Please conduct some outside research to find a good news site model (e.g., The Washington Post, The
Wall Street Journal, The New York Times) that works for you. On your assignment, please note which news site
you are modeling after.
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Get Help Now!Part Two: The Elevator Pitch
A final component to this assignment is the “elevator pitch.” An elevator pitch is a brief (2-3 minute)
presentation, convincing an audience to do or not do something. For this assignment, you will create and
deliver (not read) an elevator pitch that attempts to convince your peers of either favoring or opposing the
Business Roundtable statement. These pitches will be delivered during lab.
Audience: Reasonably informed readers who do not know the particular arguments regarding the
shareholder versus stakeholder debate.
Purpose: To argue for or against the proposal in a way that is digestible to the given audience. Opinionbased
and persuasive rhetoric should be considered and applied.
Format: Op-ed, modeled after an existing reputable online news site. Title and paragraph structure
required. Required to be between 600 (minimum) and 700 (maximum) words. 12-pt New Times Roman.
Follows the stylistic conventions of an op-ed (may include images).
Elevator Pitch: The elevator pitch was delivered, and not read, in a rhetorically persuasive manner. The
elevator pitch was engaging, informative and confidently delivered. A script/outline of the pitch will
also need to be submitted.
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