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occurs when a company sells a product or service at two or more prices

1. ________ occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs. (Points : 5)



Question 2. 2. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy. (Points : 5)





 

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Question 3. 3. ________ involves conflict between members at the same level within the channel. (Points : 5)





 

Question 4. 4. Companies often raise their prices by more than the inflationary cost increases as preparation for further inflation or government price controls. This practice is known as ________. (Points : 5)





 

Question 5. 5. The three elements of the services mix for retailers includes ________. (Points : 5)





 

Question 6. 6. ________ means resorting to a neutral third party who is skilled in conciliating the two parties’ interests. (Points : 5)





 

Question 7. 7. In competitive markets with low entry barriers, the optimal channel structure will inevitably ________ over time. (Points : 5)





 

Question 8. 8. Traditionally, ________ has operated as the major determinant of buyer choice. (Points : 5)





 

Question 9. 9. The decline in the average cost of production with accumulated production experience is called the ________. (Points : 5)





 

Question 10. 10. There are several mechanisms for effective channel conflict management. These include the following, EXCEPT ________. (Points : 5)





 

Question 11. 11. Price elasticity depends on the magnitude and direction of the price change. If may differ for a price cut versus a price increase. When the price changes have little or no effect, there might exist a ________ for your product. (Points : 5)





 

Question 12. 12. Value pricing is not a matter of simply setting lower prices; it is a matter of reengineering the company’s operations to become a low-cost producer without sacrificing quality and lowering prices significantly to attract a large number of ________ customers. (Points : 5)





 

Question 13. 13. Auction-type pricing is becoming very popular due to the Internet. The three types of auction pricing include sealed-bid auctions, descending bids auctions, and ________. (Points : 5)





 

Question 14. 14. A firm first decides where it wants to position its market offering. A company can pursue any of five major objectives through pricing. Which of the following is NOT one of these objectives? (Points : 5)





 

Question 15. 15. ________ are existing companies that have added an online site for information and/or e-commerce. (Points : 5)





 

Question 16. 16. ________ warehouses store goods for moderate to long periods of time. (Points : 5)





 

Question 17. 17. Retailers can locate their stores in the central business district, a regional shopping center, ________, a shopping strip, or within a larger store. (Points : 5)





 

Question 18. 18. Today, ________ is partially reversing the fixed pricing trend. (Points : 5)





 

Question 19. 19. Integrated logistics systems (ILS) involves materials management, ________, and physical distribution, aided by information technology. (Points : 5)





 

Question 20. 20. One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, and ________. (Points : 5)





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