New Zealand Diploma in Business (Level 6)

New Zealand Diploma in Business (Level 6)
DBN602: Business Communication
Term 3, 2017
Level 6 Course Credits 20
Assessment 3 Individual assignment Assessment Credits 5
Assessment Type Report Paper Weighting 25%
Due date Week 10 Marks available 50
Instructions for open book assessments:

1. Ensure your name, student ID, lecturer’s name and date is entered on this page.
2. Read the instructions carefully.
3. This is an individual assignment.
   Formatting instructions:
4. You must complete each task on your own and you are encouraged to conduct your own research
   based on class exercises, handouts, notes and external sources as a support tool.
5. If any question is unclear, consult your lecturer and they will clarify the question for you.
6. Anything that is not your own work must be acknowledged through referencing. Plagiarism and
   cheating would be dealt with zero tolerance and you would fail the assessment.
7. Appropriate “APA” referencing and citation must be provided.
8. A soft copy of assignment must be submitted on Turnitin by the due date and a hard copy must
   be submitted to the lecturer on date advised by lecturer.
9. Be advised that any similarity rate 25% or above will result in zero marks as stipulated above.
10. Late submissions may be accepted with a deduction of 10% for up to 5 days from due date.

Student Undertaking:
We have read and understood the instructions for the open book assessment.

DBN602 Business Communication
Level 6
Course Credits 20
Qualification Credits 5

Course Aim: Students will apply communication techniques and skills in the evolving context of New
Zealand businesses. The module includes research, evaluation, and techniques for communicating
information on an entity’s performance. It also encompasses developing and maintaining strategic
business relationships with stakeholders for the efficient and effective performance of the entity.

Learning outcomes assessed:
Learning Outcome Five

Analyse complex situations and challenges in business scenarios to provide solutions to issues.
Learning Outcome Six
Use problem-solving skills to resolve complex situations for efficient and effective performance of
the entity.
Graduate Profile Outcomes:

GPO SIX
• Core cognitive skills
• Apply analytical and problem-solving skills to resolve complex situations and challenges
for efficient and effective performance of the entity.
Student Name

Student ID

Student Signature

Date

Assessor Name

Total Marks / 50
Assessor Signature

% Weighting / 25%

ASSESSMENT 3: CRISIS COMMUNICATION REPORT
This assessment is designed to measure your critical thinking and problem-solving skills, as well as your
ability to analyze complex situation and challenges.
Instructions: Choose an organization from a list (provided to you by your lecturer) of NZ companies that
experienced a scandal, issue, or negative publicity in recent years. A copy of an article discussing the
scandal will also be provided once you have chosen a company. Your task is to write a report that aims to
solve the crisis more efficiently, as compared to how the organization managed the issue.
The report must also contain 2,000 to 2,500 words, excluding the cover page.
The cover page should contain the following information:
• Student name and ID
• Lecturer’s name
• Word count
• Date submitted
• Course code, title and assignment title

The report outline should follow the format below:
Sections Description Marks
Executive Summary Summary of the report that highlights key components/parts 5
Opening Provide a brief introduction of the organization you are
assigned with and identify the origin and context of the issue 10
Analysis Analyze what had gone wrong, what went well, and what are
the points for improvement 15
Recommendations Recommended set of actions for the organization to undertake
to solve or respond to the scandal/issue 10
Conclusion Conclude your report by tying up your introduction with the
key points of your report 5
References At least 3 academic sources included, following proper APA (6th
edition) format 5
SECTION INSTRUCTIONS and COMPONENTS MARKS