MT450 Unit 9 Marketing Management: Seminar Alternate Assignment
UNIT 9 ALTERNATE SEMINAR ASSIGNMENT One learned from nine weeks in Marketing Management many vital concepts. One has learned marketing management includes the marketing affects through the allocation of goods and services that influence a nation’s economy and standard of living (Alex, 2012). One discovered that the marketing mix (or four Ps) is a combination of product, place, promotion, and pricing strategies. The beginning element of the marketing mix is the product offering—tangible goods, ideas, or services (Alex, 2012). Place or distribution strategies are making products available for the convenience of customers who want them. Promotion is involved with advertising, public relations, sales promotion, and personal selling (Alex, 2012). According to Alex (2012), “Price is what a buyer must give up to obtain a product and is often the easiest to change of the four marketing mix elements” (MT450: Marketing Management). In this marketing course one has learned the social responsibilities a business has and how decisions affect society. Social responsibility has four components: economic, legal, ethical, and philanthropic. According to Alex (2012), “Although a company must consider its economic needs first, it must also operate within the law, do what is ethical and fa,………………..
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