MSL 5200, Mini Project Crisis Communication Plan

MSL 5200, Unit VII Mini Project Crisis Communication Plan Custom Essay

MSL 5200, Unit VII Mini Project Crisis Communication Plan

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Develop a crisis communication plan for an organization of your choice. Include a social media policy.

You should combine the sections of the plan that you have already worked on in unit III. Please note; this is the full or complete Crisis Communication Plan we worked on the out line in MSL 5200, Crisis Communication Management

Unit III Assignment Communication Plan Outline

Plan should be 7-10 pages long and include, at a minimum, the following items:

• • Title page (with clear identification of organization)
• • Statement of purpose
• • Scope
• • Situations and assumptions
• • Audience profile
• • Chains of command/approval processes (operations)
• • Key communication strategies
• • Delegation of responsibilities
• • Evaluation of communication efforts
• • Guidelines specific to social media use
• • References
• Reading Assignment
• The Four Stages of Highly Effective Crisis Management:
• Chapter 16: Policy Guidelines for Social Media
• Appendix D: Nine Steps to a Crisis Communication Plan
• Appendix G: Social Media Resources for Crisis Communicators
• Appendix H: 30 Things You Should Not Share on Social Media
• Appendix J: Social Media Embracing the Opportunities, Averting the Risks
• Course Textbook; Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage

the media in the digital age. Boca Raton, FL: CRC Press

• Risk and Crisis Communications: Methods and Messages:
• Chapter 8: Developing a Risk and Crisis Communications Plan
• Course Textbook
• Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.

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