MKT572 Group Project 2

MKT572 Group Project 2

There are several requirements for group project. Failure to meet the submission requirement will result in a deduction of 10 points from your grade.

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1. In your cover page, list the full name of all group members, course number and section number.
2. Each group can only send one combined file.
3. Each assignment cannot exceed 15 pages. Only word file is accepted.
4. Please copy and paste only relevant tables and figures into your word file.
5. Please use this template for your group reports. Please be noted that some questions are procedures. You don’t need to provide answers. For those questions requiring your answer, I put a “Answer:” below each question. You need to provide your answers to those questions. If I provide an example in the answer, you should follow my example. For some questions, I give answers directly. If I state that the answer is already provided, you don’t need to answer those questions.
6. Chapter 15, EX1 requires you to use the SPSS movie data with error. This is the only exercise that needs to be done using the data with errors. All datasets are uploaded under doc sharing. Question 1 of Chapter 15 use the file titled ” program file. movie. attendance. with errors. sav” . The other questions use the file “program file.movie attendance. sav”.
7. If your group member does not finish his/her part or don’t respond to group emails, please notify me at least one week ahead of submission. I may eliminate this person from your group and let the person do the project alone. Please be noted that it is your group’s responsibility to submit a complete project report. Your grade is only based on the final report. If a person fails to finish his/her part, your group is responsible for the completion of the report. My suggestion is that everyone should finish all parts of the project and compare your answers inside group members.
8. In the end of the project, there is a peer evaluation form for you to fill in. Please read the instructions carefully. I don’t allow for any type of free rider behavior in group project. If you feel your group member does not deserve the credit, just let me know. It is possible that a particular member gets zero score due to lack of contribution.

Group Project 2

Chapter 16. P.436, SPSS Exercise 3 (40 points).

EXERCISE #3: ANOVA Test for Independent Samples

Invoke the analyze/compare means/One-Way ANOVA sequence to invoke the ANOVA test to complete this exercise. This exercise compares the responses of freshmen, sophomores, juniors, seniors, and graduate students to test for significant differences in the importance placed on several movie theater items. For the ANOVA test, SPSS calls the variable in which means are being computed the independent variable and the variable in which we are grouping responses the factor variable. Be sure to click the options icon and check descriptive so that the output will produce the mean responses by student classification for the sample data. As with the t test, the ANOVA test produces a table of descriptives based on sample data. If our ANOVA test is significant, the descriptives can be used to determine, for example, which student classification places the most importance on comfortable seats. From our sample data, can we generalize our results to the population by saying that there are significant differences across the classification of students by the importance they place on the following movie theater items?

Answer:

1. Video arcade at the movie theater (Q5a)? No. .548
2. Soft drinks and food items (Q5b)?
3. Plentiful restrooms (Q5c)?
4. Comfortable chairs (Q5d)?
5. Auditorium-type seating (Q5e)?
6. Size of the movie theater screen (Q5f)?
7. Quality of the sound system (Q5g)?
8. Number of screens at the movie theater (Q5h)?
9. Clean restrooms (Q5i)?
10. Using only descriptive statistics, which classification group (Q13) places the least amount of importance on clean restrooms (Q5i)?

Answer:

11. Using only the descriptive statistics, which classification group (Q13) places the greatest amount of importance on quality of sound system (Q5i)?

Answer:

Summarize the results of your ANOVA analysis using a table similar to the one below: