MKT 505 ASSIGNMENT 3

MKT 505 ASSIGNMENT 3

MKT 505 Assignment 3 – Entry Plan into International Market

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This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.

Note: Do not use a company from a previous assignments or discussions.

Use the Internet or Strayer Library to research the following components of the global company that you have chosen:

· – Company Profile (History & Analysis)

· – Product(s)

· – Financial Status

· – Market Position

· – Analysis of current global operating environments

· – Integrated marketing communication (IMC) Strategy

· – Strengths and Weaknesses Analysis

· – Sustainable Competitive Advantage(s) enjoyed by the firm

· – Sources of funds for the project

· – Pro-Forma Balance Sheet & Income Statement for five (5) years

· – Cash-Flow Statement

Note: You may also use the following resource for your research:§Financial profiles for global companies:

(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:

1. Choose a country into which the company you selected may expand.

Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).

2. Develop a brief profile of the country that you have chosen. The summary should include:

a) Geographic and historical data regarding international business

b) Political and legal environment for conducting international business

c) Business customs and practices

d) Economic environment

e) Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).

Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents

(http://export.gov/basicguide/eg_main_017244.asp)
§Business week’s Magazine covering Global Marketing

http://bx.businessweek.com/global-marketing/

3. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include: