MKT 438 ENTIRE COURSE ALL DQS AND ASSIGNMENTS

MKT 438 ENTIRE COURSE ALL DQS AND ASSIGNMENTS

MKT 438 Week 1 Defining Public Relations Paper

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in

your paper:

Explain your personal definition of PR and definitions from three

different sources, such as the Public Relations Society of

America, textbooks, and so forth.

Compare and contrast these definitions in your paper.

Explain why you think there are so many different definitions of

PR.

Prepare to discuss this assignment in class.

Format your paper consistent with APA guidelines

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

Resources: University Library, Internet, and the Virtual

Organizations can be found on the student website at

Select a PR scenario from the following list:

An organization is planning to introduce a new product or

service in another country.

An organization wants to position itself as a leader in embracing

diversity in the workplace.

An organization is experiencing security issues associated with

operating on the Internet.

An organization is moving one of its manufacturing facilities to

another country to maximize labor cost reductions.

An organization is re-evaluating its current PR policies and

strategizing future PR campaigns. It is trying to utilize both good

corporate citizenship (goodwill) and crisis management (ill-will)

PR approaches.

Select one of the Virtual Organizations that operates in your

selected scenario. This organization will be the basis for your PR

Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 1,050- to 1,750-word detailed outline of your campaign

addressing the following:

Identify the selected organization’s PR issues based on your

selected scenario.

Identify your target audience for the PR Campaign.
Discuss ethical implications related to the PR issues.
Develop a market research plan to support your PR Campaign

strategy development.

Analyze how the PR Campaign will affect the marketing function

of the organization.

Analyze the similarities and differences between proactive and

reactive PR.

Format your paper consistent with APA guidelines.

MKT 438 Week 3 Functions of Public Relations Paper

Resources: University Library, Internet

Select an organization with which you are familiar, and identify an

issue within that organization that would have both organizational

and societal implications.

Write a 1,050- to 1,400-word paper in which you complete the

following:

Explain the organizational and societal functions of PR.
Identify an issue within that organization that would have both

organizational and societal implications.

For that organization, explain how you would address both the

organizational and societal audiences.

Format your paper consistent with APA guidelines.

MKT 438 Week 3 Learning Team Assignment Public Relations Campaign Strategy Paper

Resources: University Library, Internet

Write a 1,250- to 2,000-word paper in which you recommend

strategies to build media relations and generate publicity for the

organization selected in Learning Team Meeting One. Address the

following in your Strategy Paper:

List objectives for the PR Campaign.
Identify the organization’s publics.
Identify the risks in the strategy.
Write a media release and create a media distribution list for the media release.
Develop a tactical plan utilizing at least five of the following PR

tools:

o Event planning

o Open house

o Press conference

o Community event

o Sponsorship

o Corporate newsletter—internal or external

o Direct mail

o Internet or intranet

o Promotional items

o Promotions—sweepstakes

o Spokesperson

Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

MKT 438 Week 4 Public Relations Campaign Presentation

MKT 438 Week 5 Team Assignment Public Relations Campaign