MKT 332 – Non-Profit and Social Marketing
This course provides the students with an initial opportunity to explore the growing experience of non-profit marketing. The course related project/on-site activities will provide students with first hand experiences of developing marketing materials and plans for a non-profit organization. These will be faculty supervised projects since many non-profits have limited marketing resources and capabilities. The experience will be with local non-profit organizations in the Saint Leo Stakeholder Community.
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