MKT 310 WEEK 8 ASSIGNMENT 2 OPERATING A RETAIL BUSINESS
Imagine that you are establishing your own small retail business. Your store will be open from Monday
through Saturday, and closed on Sunday. You will need to hire twelve (12) employees, two (2) of which
will be full time and the rest will be part time. Write a six to eight (6-8) page paper in which you:
1. Describe the daily operations management used in your retail business.
2. Determine how you will identify and understand your customers.
3. Propose how you will gather customer information and process it in your retail setting.
4. Identify the characteristics of your particular trading area and create criteria of a site evaluation.
5. Create a recruiting and training plan for your staff.
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