MKT 310 WEEK 4 ASSIGNMENT 1 RETAILER RELATIONSHIPS
Select a national established or very regionally strong retailer that you are interested in. Write a four to
five (4-5) paper in which you:
1. Describe how you selected the retailer and explain your rationale.
2. Describe how your selected retailer uses social media to build relationships with its customers.
3. Research what this retailer did in the 1990s, pre-social media, to build relationships. Compare the
1990s method to the social media method used today. (Is it better off now or how it was before?)
4. Explain how this retailer’s nontraditional forms of retailing have evolved over the last 20 years.
Suggest a new nontraditional retailing method that this retailer could take advantage of that it is
not currently using.
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not qualify as academic resources.
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