Marketing. Choose organization & critically analyse their mission, vision, goals and product range
– Select an organization of your choice and critically analyse their mission, vision, goals and product range. Choosing one product, consider the methods of market segmentation they ‘may’ have used to identify appropriate target consumers and critically assess their market positioning of this product in contrast to their main competitors.
– Formal report (no I) writes in 3rd person
– Put two or three graphs to compare chosen brand to another one (competitor)
– 1 aim, 3/4 objectives
– Use of relevant theories obligatory (minimum 4 theories)
• Title Page: including your name, course name and course code, assessment type, report title, lecturer’s name and date;
• Abstract: in 100-200 words, briefly state the purpose of your report and the main conclusions, and the extent to which you managed to meet your aim and objectives;
• Contents Page: List the contents of your report (headings, sub-headings) and the page numbers they appear on;
• Introduction: Explain the purpose of your report and introduce your chosen organisation;
• Aim and Objectives: state the aim and objectives of your report, i.e. what you have to do and how you intend to do it;
• Findings and Analysis: introduce your chosen organisation and critically analyse their mission, vision, goals and product range. Choosing one product, consider the methods of market segmentation they ‘may’ have used to identify appropriate target consumers and critically assess their market positioning of this product in contrast to their main competitors. Use sub-headings in this section to highlight which aspect of the task you are tackling at which point, e.g. ‘Your Chosen Organisation’s’ Mission Statement; ‘Your Chosen Organisation’s’ Product Range; Methods of Market Segmentation Applied by ‘Your Chosen Organisation’ and so on;
• Conclusions: Here, you should state the main conclusions of your report and consider the extent to which you achieved your aim and objectives. No new information should be presented in this section as it should consist of conclusions only;
• Reference List: APA referencing
• Appendices: You may also wish to provide appendices if appropriate.
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