Marketing Plan Strategy (Benchmark 80.0
Assignment)
As a brand manager, for a product
of your choice, analyze markets and
consumer behavior to develop a strategy
for launching the product in a manner
most likely to capture the attention of
the product’s primary target market.
Write a 500-1,000-word paper describing
the product and outlining your
strategic approach to marketing this
product.
Prepare this assignment according to
the APA guidelines found in the APA
Style Guide, located in the Student
Success Center. An abstract is not
required.
This assignment uses a rubric. Please
review the rubric prior to beginning
the assignment to become familiar
with the expectations for successful
completion.
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