Marketing and Distribution Channel 60.0
Letter
This assignment challenges the student
to think creatively.
The deliverable is a single-page letter
addressed to a hypothetical website
development company.
Place yourself in the role of a
marketing executive in a hypothetical
firm who is launching a new product
that needs to be marketed.
Your firm has agreed to hire a
professional website development
company to market your product. The
website developer needs the following
information:
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Get Help Now!A brief description of the product
A description of the market channels
A description of the distribution
channels
APA format is not required, but solid
academic writing is expected.
This assignment uses a grading rubric.
Instructors will be using the rubric
to grade the assignment; therefore,
students should review the rubric prior
to beginning the assignment to become
familiar with the assignment criteria
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