marketing communication plan for a new brand of quaker oat fortified with Omega 3. targeted at 60+ Health conscious people with Middle-Above average income. Prepare an individual assignment of max. 3500 words, which contains your justification for selecting the market/segments, the marketing communication tools and a marketing communications plan. Note: The examiners will be looking for an understanding of key concepts and theories related to Marketing Communications, and their application in the context of this Marketing Communications campaign. Structure of the assignment . ??® Executive summary ??® Product analysis (branding, unique selling proposition) ??® Target market profile ??® Objectives (corporate, marketing, marketing communications) ??® Marketing communications strategy (e.g. positioning) ??® Promotional/ communications methods (mix): titles of publications/radio or TV stations targeted ??® Scheduling ??® Budgets (summary of costs of the dissemination of marketing communication messages)* ??® Control and evaluation of campaign ??® Appendices Note: These costs do not refer to the costs of running the business, only the costs of buying media space or distributing promotional materials. The Promotional/ communications methods (mix) and budgets are critical marking criteria. It is recommended to have an introduction (background to the project) and a conclusions section. Conclusions may cover aspects about the process as well as the expected results. You should also consider limitations of your approach. Do you want your assignment written by the best essay experts? Then look no further. Our team of experienced writers are on standby to deliver to you a quality written paper as per your specified instructions. Order Now, and enjoy an amazing discount!!
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