Market analysis report for the soft drink market

Market analysis report for the soft drink market

Paper details

WRITE THIS ESSAY FOR ME

Tell us about your assignment and we will find the best writer for your paper.

Get Help Now!

Provide a soft drink product market analysis for Czech Republic.

Focus on identification, interpretation and presentation of information and data from Passport/GMID.

Keep focused on extracting the PASSPORT numeric data so you can demonstrate how to segment a market. Keep focused on providing and citing information (PASSPORT) that demonstrates and justifies your qualitative analysis of the market.

Sub categories for soft drinks: Bottled water, carbonates,concentrates, juice, rtd coffee, rtd tea, sports and energy drinks.

ASSIGNMENT1–MARKET ANALYSIS

YouarerequiredtosubmityourMarketAnalysisreporttotheAssignmentDropBox.ThisistheendofWeek4.

YouaretoprepareaMarketAnalysisreportforthesoftdrinkmarketforthecountryyouselected.

This assignment is not an international market selection analysis. The decision has already been madetoenteronecountry.Youdonothavetojustifywhichcountryyouselect–youhaveselected onecountryandnowyouneedtoprovideasoftdrinkproductmarketanalysisforthatcountry.

Yourmarketanalysisshouldfocusontheidentification,interpretation,andpresentationofinformation anddatafromPASSPORT/GMIDandothersources.Theanalysisshoulddemonstrateaclear understandingofmarketanalysisthoughtheapplicationofrelevantbusinessmarketingconceptsand processes.YourMarketAnalysiswillcontributetothesubsequentdevelopmentofacoherent businessmarketingplan(Assignment2).

ForyourmarketanalysisyouwillneedtoapplytheconceptsdrawnprimarilyfromChapters1to4 inclusiveofthetextbook.Thefollowingaremainpointsonlyandyouwillneedtobeselectiveinthe levelofdetailthatyouprovideinyourreport.Youwillneedtoapplyconceptsandprocessesfromthe textbook–butdonotrepeatthetextbook.Assumethereaderisfamiliarwiththeconceptsyouare applying.InmanyplacesyouwillneedtomakereasonableassumptionsaboutAPMCandthemarket youareentering.Youmuststatewhenyouaremakingassumptions.

ExecutiveSummary(5pointssectiontotal)

Assignment1-Section1(60pointssectiontotal)

SegmentingtheBusinessMarketandSegmentDemand

1. Clearidentificationandpresentationaboutthesegments/targetsinthemarket.(40points)
2. Clearidentificationandpresentationabouttheforecasteddemandineachsegment/target. (20points)

Assignment1-Section2(20pointssectiontotal)

Business Markets and Customer Relationship  Management

1. Thenatureofbuyer-sellerrelationshipsinthetargetmarket’sproductsupplychain.(4points)
2. ThetypesofcustomersintheB2Btargetmarket.(4points)

3. Thebasiccharacteristicsoftheproductandservice.(4points)
4. Thenatureofbuyer-sellerrelationshipsfortheproduct.(4points)
5. Thefactorsthatinfluencecustomerprofitability.(4points)

Assignment1-Section3(15pointssectiontotal)

The Organizational Buyer and Organizational Buying  Behavior

1. Thenatureandcentralcharacteristicsofthetargetmarket.(3points)
2. Howthepurchasingfunctionisorganizedinthetargetmarket.(3points)
3. Therolethatonlinepurchasingassumesinthetargetmarket.(3points)
4. Thedecisionprocessorganizationalbuyersapplyindifferingbuyingsituations.(3points)
5. Thevariablesthatinfluenceorganizationalbuyingdecisions.(3points)

ASSIGNMENT2–MARKETINGPLAN

YouarerequiredtosubmityourMarketPlan

Youmustprepareanintegratedbusiness-to-businessmarketingplanbasedonyourprecedingproduct marketanalysis.YouarerequiredtowriteamarketingplanexplainingandjustifyinghowAPMCwill establishandmaintainalong-termbusinesspresenceinthesoftdrinkproductmarketyouselected.

Youarerequiredtosubmitaplanthatsecuresthegreatestnumberofsaleswithinthecountrywiththe greatestlong-termprofitability.APMChascommittedsubstantialfundstothisventure.Thefollowing mainpointsneedtobeaddressedandyouwillneedtousesoundjudgmentaboutthelevelof detailthatyouprovideinyourreport.Pleasenotethatsomeareaslistedbelowmayrequireonlyone ortwosentencesexplainingandjustifyingadecisionwhileotherareasmayrequireamuchmore substantial explanation and justification.

Place an order of a custom essay for this assignment or any other paper with us now. You are guaranteed; a custom premium paper being delivered within its deadline, personalized customer support and communication with your writer through out the order preparation period