Managing Innovation and Technology Transfer

Managing Innovation and Technology Transfer

Managing Innovation and Technology Transfer
Assignment
The assessment has been specifically designed to accommodate the students varying
commercial knowledge and understanding of module content. Hence:
Students will be required to conduct:
Research a business related theme from the module scheme of work and produce
an individual academic report.
Key Guidelines on Assignment
1. Students are encouraged to use their personal networks to secure an organisation for
assignment. If students choose one of the blue chip organisations, they may not get a response
within the time period.
2. The literature review needs to reflect current and relevant academic journal references and to
develop their questionnaires from such literature sources.
3. The methodology needs to brief but clearly justifying those methods adopted, i.e.
questionnaires and/ or interviews.
4. The data analysis needs to critically analyse what the students discovered in practice and
compare this to their literature sources, and clearly state if their research supports or challenges key
theorist/ authors as noted in the literature review.
5. The conclusion section needs to summarise the findings.
6. The recommendations need to clearly address those challenges identified / synthesised from
the primary data.
7. As this is a research based assessment in which students must familiarise themselves (i.e.
reading and reflecting on current journal articles) with a current theme from the module
scheme of work.
8. Student required to write an academic report in the form of a
journal paper.
9. The submitted paper must critically debate a current theme and be supported with
company examples.
10. Main textbook is by Tidd, Joe, John Bessant. “Managing Innovation: Integrating
Technological, Market and Organizational Change”, 5th Edition. John Wiley & Sons UK.
11. The other preferred reading list pls refer attached.
ESSAY STRUCTURE & EXPECTATIONS
1. ASTRACT (EXECUTIVE SUMMARY)
A. An executive summary of the work.
2. INTRODUCTION
Introduce company, products/ services, customers and order winning criteria.
Also, introduce the company from perspective of problems, concerns and challenges encountered.
About 10-15% pf total words, ~300 words
A. Foodpanda
3. CONTEXT (BODY OF PAPER)
A. Critical analysis of theory and practice related to the company and innovation.
B. Evaluation of analysed theory and application of concept and models
4. RECOMMENDATION
A. Present and justify recommendations.
5. CONCLUSION
A. Briefly summarise entire assignment
B. Make concluding comments on assignment
6. BIBLIOGRAPHY (REFERENCE)
A. Be very specific and correct on reference quotation on book, author and page number.
B. Use reference from renowned relevant books.
Paper Structure – For your guidance, it will consist of:
1. An introduction in which you introduce the theme that you are investigating, clearly
emphasising its importance.
2. A detailed methodology of the analytical approach you are taking, demonstrating a
critical understanding of managing innovation and technology transfer theme.
3. A section on your findings includes a critical evaluation, detailing the theme selected its
implications and company examples.
4. Conclusions and commercially viable solutions.
5. Throughout the report, you must integrate theory with practice, critically evaluating
your findings.
6. All sources must be cited correctly in accordance with the Harvard system of referencing.
Ensure all citation from books have the page numbered correctly.
7. Not only in describing the issue faced by the commercial sector, but also in explaining it and
justifying your proposed actions for improvement

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