Managers within a strategic business unit or small organisations can make use of a variety of strategic techniques ideas and tools as part of the business planning process. Critically review the value of the main tools that exist to determine the most appropriate bases of competitive advantage including Porter�s thinking on generic strategies. (Indicative word limit: no more than 1,500 words. Harvard referencing convention must be applied).
The structure will be as follows:
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Get Help Now!1. Introduction
2. Porter’s generic competitive strategies
3.Cost leadership
4. Product differentiation
5.Customer focus
6.Porter’s five forces model
7.PESTEL analysis
8.SWOT analysis
9.TOWS analysis
10.Gap analysis
11. SMART analysis
12. Ansoff’s matrix
13.Conclusion
References
Item 2
Follow the link below and you will find several complete business plans. Critically analyse this document using the checklist. Comment in particular on the strengths and limitations of the plan and the degree to which it meets the needs of its target audience. Indicative word limit: no more than 3,000 words excluding appendices. First, write a paragraph of each of the following tools and then critically analyse them based on business plan of the company that I gave you.
Bellow you will find my company which is ProTrax:
http://www.businessplans.org/ProTrax/protr00.html
The structure will be as follows:
Introduction: few words about my company ProTrax
Business Plan Checklist
1. Cover Page
2. Table of contents
3. Executive Summary
4.Company description
5.Industry analysis and trends
6. Target market
7.competition
8.Strategic position and risk assessment
9.Marketing plan and sales strategy
10.Operations / Manufacturing
11. Financial Plan
12. Milestone Schedule
Conslusion
I will attached for you one example. the example is very clear and it is exactly what i want to be in my essay.
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