Should managers be ethical in their decision making? If so, how should ethics be used in decision making?

Should managers be ethical in their decision making? If so, how should ethics be used in decision making?

Complete the Self Assessment on “Using the Six Step Decision Process” (pp. 84–87) from the Lussier & Kimball textbook and discuss the results in the Leadership Assignments Journal. As a wrap-up to the exercise, take a few minutes to answer: what did you learn from this experience, and how will you use this knowledge?

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From the reading in Chapter 3 of Kouzes & Posner, how would you build credibility in your relationships with others?

DEVELOPING YOUR SKILLS The decisions you make will affect your sport management career. Problem solving and decision making are crucial skills of effective managers. By following the six steps in the decision-making model presented in this chapter, you can improve your ability to solve prob-lems and make decisions. REVIEWING THEIR GAME PLAN Evaluating Adidas’ Decision to Acquire Reebok—Seven Years Later For the past 80 years, legendary soccer players trotted around playing fields all over the world, from Seoul to Manchester to Sao Paulo to Kabul, sporting the three-stripe Adidas logo on their footwear. Yet, caught in the downdraft that swept through the athletic footwear industry in the 1990s, Adidas—the original sport brand—somehow lost its firm footing on the bottom line. By 1993 Adidas was losing roughly U.S.$100 million per year. Company man-agement realized that “the original authentic sport brand” was looking a wee bit tired and, well, dowdy. Dowdy doesn’t make it in the sport brand market, so Adidas set about putting the buzz back into its products, status and personality back into its advertising (witness its blanket coverage in the World Cup), and good business practices back into its distribution systems. It also moved boldly into new industries. Adidas merged with Salomon, purchased TaylorMade, and strode confidently into the ski, golf, and bike markets.

An Overview of Problem Solving and Decision Making Problem solving and decision making are important skills. 5 In fact, decision making is one of the five important management skills (chapter 1), and conceptual skills aid in decision making. 6 Top management decisions have a direct effect on the success of the organization. 7 Sport managers need to make decisions about large-scale mega-events, such as the Olym-pics. Important decisions require comprehensive knowledge about the economic impact on the host community and whether it is realistic to expect that objectives can be met. 8 We all make decisions in our personal and professional lives. As coaches and managers we teach and encourage our players and employees to make good decisions because the success of the individual, team, and organization is based on the decisions we make. Clearly, team performance is based on the selection decisions of the coaches and athletes and the decisions they make on and off the field. 9 The good news is that—as with all management skills—you can develop your problem-solving and decision-making abilities. The sport industry does make some poor decisions. The New England Patriots have been known to be very well managed during the Bill Belichick era. However, there has been a high level of volatility of the team’s decision making in the defensive secondary since 2007. The Patriots spent a lot of money acquiring defensive secondary players with a low ratio of success. They had some success with players such as draft pick Patrick Chung, but they made