MAKT 355 Spring 2015 semester

MAKT 355 Spring 2015 semester

Project Guidelines

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1. Topics you could write on as the following (select one):

• Women in Kuwaiti Media,
• Men in Kuwaiti Media,
• Islam in Kuwaiti Media,
• Hala February in Kuwaiti Media
• Advertising campaign effect in success the organization in the following fields:
  1. Health: (Fight against Smoking, Drugs, Cancer disease)
  2. Environment
  3. Education
  4. Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)
• Technological Revolution in Advertising
• Role of internet and interactive media in an IMC Program
• Publicity Vs. Privacy
• Public Relation Impact on company’s ability to achieve its objectives
• Using Integrated Direct Marketing for Competitive Advantages
• Importance of Sales Promotion in Companies IMC
• Role of Personal Selling in IMC Program

1. Total world required 2500- 3000 words
2. Format required:

• Font: Arial
• Font Size: 12
• Line spacing between rows: Double

1. Cover page required , and should includes the followings:

• Advertising & Promotion MRKT 355
• AUK University
• Project’s Name/ or Title:
• Prepared By student’s name:
• Student Number:
• Words count ( )
• Professor’s name:
• Date of submitting the project:

Note:

Every page of your project should include at the bottom – right corner: your First name, Last name

1. Index & Executive Summary are required
2. Citation, Bibliography, Appendix (if using) should be documented: APA/ or MLA Citation Style to be used. Website bellow shows the rule & examples