Locate a photograph that captures what you think the American Dream meant in the 1960s and a photograph that captures what you think the American Dream means today.

Is the “American Dream” in the new millennium different than the “American Dream” in the 1960s? What factors have changed? Are all welcome to the “American Dream”? Please support your ideas with examples from your own life as well as current events.

Do not forget to reference the ideas in your response to the course materials or other resources that you consulted to address this topic.

Minimum 100 words. Does not need to be an entire paper.

IMC Exercise

• Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
• Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
• Do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?
• Do you think one of the other execution techniques discussed in the chapter may have been more appropriate for creating the print or television commercial? Explain why.

Instructions:

• Answer should be not more than 2 page (A4 size)
• References / Citations if requited.

Extra instruction

The four questions above need to be answered as a question and answer, not as an essay

For example:

• Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9

Answer

• Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.

Employee Engagement

Employee engagement surveys are valuable tools for health care organizations. These surveys provide insights on how employees truly feel about their organization, leaders, and workplace environment. Administrators must learn how to interpret data from these surveys and respond accordingly. For this Assignment, you examine results of an employee survey and consider how you might respond if you were managing the organization.

To prepare for this Assignment:

Review the “Metro Dental Services Employee Engagement Survey” and “Survey Interpretation” in this week’s Learning Resources.

Examine the results from the employee survey.

What is the data saying about the health of the organization?

How might you celebrate high engagement scores and improve low engagement scores?

Note: This Assignment will be graded using this rubric: Week 5 Assignment Rubric (Word document)

The Assignment

In a 3- to 4-page paper, address the following:

Analyze the health of the organization in the scenario. Be sure to identify areas of strength and areas that need improvement according to the employee engagement survey.

Develop a plan to improve low engagement scores and celebrate high engagement scores.

Note: The paper should be 3–4 pages, not including the title and reference pages. Be sure to support your work with specific citations from this week’s Learning Resources and at least three additional scholarly sources. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct. See the rubric for additional requirements related to research and scholarly writing.