Jack Dorsey, the CEO of Twitter, Inc., has asked you for your help in designing a strategic planning system for the company. Would you recommend a formal strategic planning system with an annual cycle such as that outlined in “The Strategic Planning System: Linking Strategy to Action and Figure 6.1? Why or why not? (Note: Twitter’s strategy is summarized in Strategy Capsule 1.5 in Chapter 1.)
Illy, the Italian-based supplier of quality coffee and coffee-making equipment is launching an international chain of gourmet coffee shops. What advice would you offer Illy for how it can best build competitive advantage in the face of Starbucks’ market leadership?
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