Integrated Marketing Communications (IMC) in Guess Inc and Gap Inc
Over the years, marketing has changed in profound ways. However, customers want to expect the same experience across retail channels. Now a days, in order to target new customers and boost brand image without spending millions of dollars, Integrated Marketing Communications (IMC) is achieved by using social media, online advertising, public relations and viral marketing. This helps consumers understand the message intended and are more inclined to make a purchase.
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Get Help Now!Effective marketing management is crucial in every industry as innovative marketing increases a company’s brand awareness.
The rapid advancement of recent technology is revolutionizing how the consumer shops. Online shopping has become vastly popular and consumers are utilizing this technology with the increasing practicality of the Internet and mobile devices.
The apparel industry is cutthroat competitive in the global market. Retailers without a substantial competitive advantage do not stand a fighting chance. Now more than ever, competition amongst companies such as GUESS? Inc. and Gap Inc as well as other leading b…
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Guess’ Inc. (GES) -NYSE . Yahoo! Finance, 6 Aug 2013. Web. 6 Aug 2013.
Colbert, Catherine. “GUESS? Inc. – Industry Information.” Hoovers.com. Hoovers, n.d. Web. 05
Aug. 2013.
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