Individual Assignment: Segmentation Techniques
Segmentation Techniques. You have the opportunity to experience, analyze, and describe segmentation techniques in the Week 1 assignment. Segmentation is an important part of the marketing process, and by using tools that allow you to apply those techniques to yourself as a consumer, you can see how they apply within the scope of buying behaviors.
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VALS Survey
Nielsen PRIZM
Grading Guide
| Content
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Met
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Partially Met | Not Met
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Comments: |
| The paper includes a summary of your results from the VALS survey and the PRIZM segmentation. | ||||
| The paper includes a summary of what you learned about the different segmentation methodologies. | ||||
| The paper includes a comparison of your results showing consumer buying behavior with what you know about organizational buying behaviors. The paper also addresses the question of how consumer and organizational behaviors differ. | ||||
| The paper includes an examination of the dimensions of the consumer segments as well as organizational segments. | ||||
| The marketing plan discussion is 1,400 words in length. | ||||
| Total Available | Total Earned | |||
| 7 | #/7 | |||
| Writing Guidelines
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Met
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Partially Met | Not Met
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Comments: |
| The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
| Intellectual property is recognized with in-text citations and a reference page. | ||||
| Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
| Sentences are complete, clear, and concise. | ||||
| Rules of grammar and usage are followed including spelling and punctuation. | ||||
| Total Available | Total Earned | |||
| 3 | #/3 | |||
| Assignment Total | # | 10 | #/10 | |
| Additional comments:
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